United Way of Northwest Arkansas
serving Benton, Madison, McDonald and Washington Counties

Media Contact:
Meredith Bergstrom
direct: 479.845.6022, main: 479.750.1221
mbergstrom@unitedwaynwa.org

MEDIA ADVISORY
6/24/2010

Springdale, ARK –

What
Generation GIVE, a United Way of Northwest Arkansas young professionals affiliate group, will host a ribbon cutting in celebration of the first Born Learning Trail in Northwest Arkansas. The dual-language trail is one aspect of United Way’s early childhood initiative Born Learning. The initial trail has been an initiative of United Way of Northwest Arkansas’ Generation GIVE in partnership with Tyson Foods, The Home Depot in Rogers, and The Jones Center.

When
Tuesday, June 29, 2010
4-5p.m.

Where
The Jones Center for Families
922 East Emma Avenue, Springdale, AR
Remarks will be made following the ribbon cutting in the Generations room, number 130.
From US-71B head east on Emma Ave., The Jones Center will be on your left.

Why
The Born Learning Trail is a fun, easy way for Northwest Arkansas parents, grandparents and caregivers to use outings to build learning critical for school readiness. A series of signs in English and Spanish offering educational games guide adults on specific ways to create learning games outdoors and suggest tips to use at home.

For more information on the Born Learning Trail itself, the national Born Learning initiative, or Generation GIVE, please contact Meredith Bergstrom at 479.845.6022.
About United Way of Northwest Arkansas
United Way is dedicated to helping advance the good of all in our community through focusing on key issue areas such as education, income and health to create lasting changes in our community. By engaging individuals and companies around giving, advocating and volunteering for these types of issues we can all work to Live United in Northwest Arkansas. For more information about how to Live United, please visit our website at www.unitedwaynwa.org.

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