Soapbox Social Hour was exactly its name: a social hour.

Partygoers gathered around pita chips and hummus dip, networking and connecting beneath strung lights on the outdoor patio of Crabby’s.

For those of you who don’t know our friends at Soapbox, the influencer marketing group is a division of Kendal King Group, helping brands find their authentic, everyday voices. They serve companies via campaigns, retail DNA, free shopper insights and performance metrics. Be on the lookout for enhanced social media partnerships between 3W Magazine and Soapbox coming next year.

The cocktail hour included giveaways with gift cards to Crabby’s, Spa Botanica and a chance to work with the Soapbox team on a Digital/Social Strategy Session. Check them out at www.soapboxinfluence.com.