Walmart launched its “Fight Hunger. Spark Change.” campaign, a nationwide initiative encouraging the public to join the fight against hunger.
The campaign launches at a critical time when one in seven Americans struggles with hunger, according to the USDA. To raise awareness of the issue of hunger in America and help generate meals for those in need, Walmart and its suppliers are encouraging the public to take action online and in-store to support the Feeding America network of food banks and the more than 46 million Americans it serves throughout the country.
From March 28 to April 25, Walmart is working with five suppliers representing some of the nation’s leading food companies – Campbell Soup, General Mills, Kellogg, the Kraft Heinz and PepsiCo. Walmart is offering three easy ways to take action against hunger and help families in need through social, online and in-store participation:
1. Purchase participating products in Walmart stores to help provide meals for families who struggle with hunger in your local community.
2. Generate donations for Feeding America food banks by using #FightHunger on Twitter, Facebook and Instagram, sharing and liking campaign posts on Facebook, showing support on Walmart.com/fighthunger and using unique Snapchat filters in select stores.
3. Donate to local Feeding America food banks at the register during checkout.
Walmart aims to donate up to $3 million to Feeding America based on the public’s participation in the “Fight Hunger. Spark Change.” campaign. Combining Walmart’s donation with supplier donations through product purchases and customer donations at the register, the campaign has a goal of helping Feeding America secure 75 million meals on behalf of its member food banks.