During the holiday season, downtown Fayetteville is turned into a sparkling wonderland. The community gathers to enjoy a parade, carolers, carriage rides, street vendors and more. Starting November 18, the Fayetteville square is illuminated by half a million lights from 5 pm to 1 am.
The Lights of the Ozarks parade is organized by the University of Arkansas Hospitality Management students with support from the Fayetteville Visitors Bureau. The Fayetteville Advertising & Promotion Commission coordinates all other events during the festival.