Northwest Arkansas is home to some of the smartest and most inspiring entrepreneurs. We’re proud to feature a few of our female clients who are leading the way in business. We asked them to talk about the importance of being a woman in leadership in today’s climate. They each tell their stories of overcoming obstacles, hopes for the future and give advice for younger women coming up in the ranks.

Co-Founder & Chief Sales Officer, Paradox

Leading as a female today means being yourself and resisting the urge to “fit in.” Instead, it is important to create new ways of thinking that break the “mold” that was likely not even created by a female in the first place. It means to be brave, to be you. By doing this, you’ll be a more inspiring leader, you’ll be more focused and present in your life, personally and professionally. As leaders, we have a responsibility and need to develop others to succeed in their roles and prepare for future roles, directly and through community. The greatest part of being a female leader is that we get to help others rise.

How we handle situations as they arise (because they always do) and how we overcome them is the best, hardest part about growing. We will all fall, and we will all get back up. Some faster and stronger than others. The truth is those obstacles are purposeful and a part of the story. And, chances are it opened a new opportunity or experience that wouldn’t have existed. Spoiler alert: they are going to continue to happen.

Surround yourself with others who will support and encourage you along the way. Maybe it is because of the phase of growth I am in or because I have overcome so much, but I do believe that now more than ever, women are learning that vulnerability is OK and we are all human, doing the best we can. From gender and race bias to equal pay, harassment, flexibility, access and sponsors, change is happening and women are finally being heard.

You can view Allisha’s segment in the Females in Leadership section of the 2022 3W Magazine here.