Northwest Arkansas is home to some of the smartest and most inspiring entrepreneurs. We’re proud to feature a few of our female clients who are leading the way in business. We asked them to talk about the importance of being a woman in leadership in today’s climate. They each tell their stories of overcoming obstacles, hopes for the future and give advice for younger women coming up in the ranks.
SERENA SMITH
Insurance Agent, State Farm
It is very rewarding — I love having the ability to make a positive impact on others. Whether it is my amazing team or my customers, they are counting on me, so I owe it to them to do my very best. I’m proud to have businesswomen, businessmen and families all represented in my customer base, and my goal is to provide each of them the most professional care, the best service and the most reliable answers to fit their specific needs.
I always say the constant at my office is change, so being adaptable is key. We have all been forced to operate and communicate differently over the past few years. While we have experienced challenges, we have adapted and continue to provide the best solutions and take the best care of each other and our customers.
Don’t sit back and wait — go for it! My father always said that I could achieve anything if I was willing to work for it!
You can view Serena’s segment in the Females in Leadership section of the 2022 3W Magazine here.