Pantene Beautiful Lengths
The annual Pantene Beautiful Lengths hair donation ceremony is planned for Monday, June 20 at the Walmart AMP. This year will mark the 10th annual Walmart NW Arkansas Championship presented by P&GĀ and organizers hope to help more cancer patients than ever before by aiming to collect hair from 1,000 donors in a special challenge between now and the June 20 event.

The Pantene Beautiful Lengths program collects eight inches of untreated hair used to make real-hair wigs given free of charge to those suffering from cancer. The first hair cutting ceremony held in conjunction with the Walmart NW Arkansas Championship presented by P&G took place in 2007 and included 10 donors. Each year since, the LPGA event has held a donation ceremony and last summer over 320 donors participated at the Walmart AMP. Throughout the year, P&G also collects donations at its Fayetteville office but has never surpassed the goal set this year of 1,000 donors.

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To reach this goal, organizers have planned a community initiative encouraging hair salons and schools to get involved. Local salons are invited to become partner salons of the Pantene Beautiful Lengths program by recruiting hair donors to participate during their regular haircut appointments. Donors can cut their ponytails during their visit to a participating salon and have the salon mail them to Pantene Beautiful Lengths (1303 E. Joyce Blvd., Fayetteville, AR 72703) to be part of the 1,000 donor drive. Salons that recruit at least 10 donors will be recognized through a comprehensive marketing campaign as part of the initiative.

Through the 10th anniversary initiative, organizers hope to spread the message of the kindest cut of all to more than ever before. Individuals, businesses, salons and schools interested in getting involved can visit www.BeautifulLengthsNWA.com to find out more, or contact Natalie Wallace at Natalie.Wallace@octagon.com. Hair donations of over eight inches of untreated hair can be sent to Pantene Beautiful Lengths at 1303 E. Joyce Blvd., Fayetteville, AR 72703.