In an effort to help fellow artisans and reduce waste, Althea Wiles, owner at Rose of Sharon Floral Design Studio and J Althea Creative in Fayetteville, Arkansas, is hosting an environmentally-friendly virtual fashion and floral design show on Sunday, Aug. 8, 2021, at 6:30 p.m. entitled Fleur de Muse. The show will serve as an example of how designers and artists can showcase their products as the public maneuvers through more virtual-focused options for delivering experiences. Wiles’ design studio takes part in 75-100 weddings and events annually and has been recognized by publications such as Arkansas Bride as well as being a featured artist for the Art in Bloom gallery exhibit chosen and hosted by the Crystal Bridges Museum of American Art. Fayetteville has been home to Rose of Sharon Floral Design Studio for more than 22 years and is the hostess artisan of Fleur de Muse.
Imagine accessorizing your outfits with live floral accessories such as flower crowns and belts made entirely of blooms or receiving an elaborate necklace carefully curated by a floral designer as a gift from your sweetheart to wear out for a night on the town. Fleur de Muse will feature women’s and men’s fashions by Couture by Tess Bridal and Q Clothier while Althea’s team will be adorning each model with the most luxurious fashion pieces made from live flowers of the latest styles. Following the show, these living flower style sets will be available for order through email, by phone or orders can be placed by direct messaging on Instagram.
As more business is being conducted online, even live events are being rethought as a medium for this new technologically advanced modus operandi of delivering experiences. The creative design industry has caught onto this trend with top designers such as Stella McCartney opting for virtual fashion shows over in-person runway shows moving forward, as she mentioned in an interview with Vogue last October of 2020. While other social events like weddings are opting for a hybrid model mix of in-person and live streamed ceremonies for those guests who cannot be present with the couple on their special day.
With social media playing such an active role in our daily lives, it seems only natural to merge live happenings into convenient options for people. As a more custom and environmentally-friendly choice, the movement pledges to slow down – from the materials used to the commitment to reduce waste to the way design is crafted and presented. Quality over quantity are the new words du jour.
“We are delighted to share our latest floral product style sets product launch with the public in this new way to connect via a virtual showcase. Our team cannot wait to see the fashion canvas we get to create on by Q Clothier and Couture by Tess Bridal,” said Althea Wiles with Rose of Sharon Floral Design Studio.
Vibrant Occasions Catering will be serving up a delicious selection of culinary arts nibbles to the models as they walk the meadow-filled runway. The company, based in central Arkansas, travels all over the state providing full-service catering at private events, corporate events and weddings via their mobile kitchen capable of creating chef-prepared, high-quality foods made on location. Their culinary focus is creativity and dazzling presentation, yet never at the expense of quality ingredients and exciting new tastes.
“Always look to the artists to reflect what is happening in real time with a bit of optimism and whimsy,“ said Meredith Corning with Meredith Corning PR.
Virtual guests are asked to visit @roseofsharonfloral on Instagram and click on the link in the bio to view the professional livestream on Sunday, Aug. 8, 2021, at 6:30 p.m. Other businesses involved with the show are Art Photography by Sydney Rasch, Castle on Stagecoach, Byrd Creative, Meredith Events, Meredith Corning PR, The Taj Salon, Central Arkansas Entertainment and Chic Little Honey. Models for the showcase are Erica Watkins, Kiley Salge, Kyla Dishman, Samantha Anderson, Michaela Boothby, Stacey Heath, Alyson Perry, Chase Rackley and Joshua Ang Price. All flowers used in this show will be recycled.
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